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Hey there,

I’m Viktoria, a Senior Product Designer with a buzzing mind and a passion for solving complex problems and creating clever solutions.

Born and raised in Sweden and Canada, I love culinary crossovers, mustard pickled herring and maple syrup with an asian twist works, I promise. I’ve got a wide range of experience working on different products in a large variety of industries. Starting my career at an agency I got the opportunity to learn how to balance multiple projects and creating all kinds of bespoke solutions. Since then I've worked in fintech and i-gaming, deep diving into improving conversion rates and engagement. Most recently I have become interested in all things AI.

Oh, and if you haven’t yet noticed, I love bananas.

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Project types

Are you looking to collaborate or looking to hire someone for your fabulous company? I've worked on quite a few different projects over the years I've added 3 categories that might be of interest. However, if your still struggling to find what you're looking for reach out to me directly or scroll on down ↓

Organisation

design

  • Workshop creation & stakeholder management

  • Creating a new vision mission and value proposition

  • User/ org research

  • Competitor analysis

  • Redesigning an outdated design system and transitioning styles to variables

  • Engineering training for dev mode on Figma

Complex UX/

Platform design

  • Extensive competitor analysis

  • Platform design for 4 types of different users and permissions.

  • User research pre launch

  • Wireframe galore

  • Branding & UI 

  • Retention strategy & loyalty schemes

Optimisation & conversion design

  • Data analysis and forecasting

  • Ideation sessions & workshop facilitation

  • Prototyping 

  • User testing 

  • Device specific optimisations

  • AB & Split testing

  • Dark mode and rebranding​

  • Development handover & QA

All projects

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