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Hej hej,

My name is Viktoria,
I am a product designer & creative.

I love transforming ideas into functional, and bordering on addictive, products. Designing pieces of an experience that generally makes peoples life easier while creating moments of delight is my passion. People are always at the focus of everything I design. Deep diving into what motivates people to take specific actions or developing specific needs is one of the favourite parts of my job.


I am always on the hunt for new opportunities, collaborations and adventures. If you feel like having a chat, don't hesitate to reach out! 

My ethos

Working with people is the most beautiful of things. I believe that exceptional design emerges when people, processes, and ideas align seamlessly to solve real-world problems. These principles guide how I work with others and shape the impact I strive to create through design.

Great products are built through open dialogue and genuine understanding of diverse perspectives. Empathy isn’t just for users; it extends to teammates, fostering trust and creativity. Ensuring every voice has a seat at the table is at the core to any project success.

Teamwork makes

the dreamwork

Describe one of your services

I believe clear communication transforms ideas into actionable outcomes. Sharing a vision and direction within a team helps to keep everyone aligned and focused, and is the foundation of effective teamwork.

Communication powers success

Describe one of your services

Thoughtful feedback and open dialogue builds trust, removes roadblocks, and drives projects forward seamlessly. By embracing feedback you build connection but also give yourself the chance to improve and grow. It helps you think creatively and push the boundaries of what’s possible.

Feedback fosters growth

Describe one of your services

My process

Every project has is it's own challenges and needs. However there are always a couple of things I like to cover even if the order tends to shuffle around somewhat. Below is an example for what my process would look like in the ideal project.

Kick off session

Getting all pieces of the puzzle together in one room to align on the brief, measurements of success and ways of working.

Product & user analysis

Collaborating with a PM to go through past data of success, failures and pinpointing pain points. Consolidate competitor analysis and market insights.

Ideation session

A workshop where we go through competitor research together and speak about potential features we'd like to test and how they map against our overall objective.

UI Design

Putting the S on sparkle by adding all the bells and whistles. Applying branding, design system elements and UI interactions that make the product intuitive but also fun to use.

Wireframing

Wireframing the page, features and functionality in low-fi designs and map out potential journeys and add-ons. Ideally get technical input at this stage to check feasibility and effort required.

User testing & validation

Getting all pieces of the puzzle together in one room to align on the brief, measurements of success and ways of working.

Launch
My process
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