Projects
-- Recent Projects --
E-GAMING
A gambling site which I was working on while I was at Legend. Their aim was to optimise their free gaming experience to boost time on site & engagement. This would lead to a higher ranking on google which would boost the overall performance of their gambling portfolio.
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Competitor analysis
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Workshop design and ideation
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Stakeholder management
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Qualitative and quantitative user research
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Testing and iterating
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Success metrics and outcomes
LEGEND
A global company with a portfolio of 20 brands which operate within the e-gaming and gambling space. Working at Legend for 3 years I delivered across a large range of initiatives and responsibilities. A few of them mentioned
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Created a new vision mission and value proposition
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Designed a new membership
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Built a new design system
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Engineering training
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Designed and tested a new homepage design
YEEB
The aim for this product was to become the new Uber and Deliveroo of the UAE.
This project includes designs wireframes and processes of two mobile app platform designs, three web based platforms to manage and organise inventory and user permissions.
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Competitor analysis
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Rewards/ loyalty schemes
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Wireframing and hi-fi designs
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User research pre launch
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App designs
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Branding and design systems