POPPY POSTERS
Scroll Down
Project Description & Brief:
Poppy Posters was a new online art gallery founded by photographers and designers with a long international career having worked with the top industry publications and brands around the world. They offer both very affordable art and expensive fine art. Their focus is on photography, fashion photography in particular, illustrations and design. They own an extensive archive of photographs and illustrations and give them new life at Poppy Posters.
Their goal was to establish a completely new brand on the market and within three months generate sales with profit. Within three years become one of the main five shops for posters on the Swedish, English/U.S and German market. Within one year become the most talked-about affordable art/Poster company in Sweden and the UK.
Deliverables:
Goal-setting workshops
We designed and facilitated workshops with the owners of Poppy Posters to align their goals and visions of the organization.
Social Media
We handed over a cross-platform content and concept for their social media platforms. We also helped them create an understanding for whom they wanted to be both visually and verbally online. We also created a campaign and possible brand approach we thought they should be taking.
Brand Identity
From our target audience research, we saw a disconnection in brand communication and buyers. We did extensive research to understand their buyer's wants and needs and made informed recommendations on how they could attract them.
Outreach and measurement
We delivered a channel map and social media strategy. We also created a growth hacking strategy customized for Poppy Posters to increase outreach and revenue.
Development areas & User Testing
We did extensive research to define their main target audience and also look at possible new buyers to increase revenue.
"By Artists For You"
Through conversations with our client, we realized they had an incredibly strong USP. Since the owners of Poppy Posters had themselves taken all the photos being sold on the website they also knew the stories behind the images. These stories should be told to create a connection to the image. But who should tell the story?